The fashion industry has moved away from the idea of gender-based clothing over the past decade. Major brands have launched collections with innovative designs that break the binary nature. Things are slower in Switzerland. However, in an era where women can wear 41mm chronographs and men are not averse to a diamond or 20, there have been recent rumors that even Swiss watch brands are starting to find the labels ‘man’ and ‘woman’ obsolete.
CODE41 About sold out (the first two editions)
Swiss crowdfunded independent watchmaker CODE41 embraced this mindset from the start. launched last year, the day 41 was originally planned as a ladies watch. As the design took shape, it became apparent that this bold, skeletal design existed outside of gender binaries. Viewers agreed, with over 3,000 people signing up to buy one of these intriguing designs, the first two editions of which sold out. And now Edition 3 has been launched.
A unisex piece?
The day 41, for which pre-orders are now open, is the result of eight months of voting and debate between the creatives of CODE41 and the female community. As CODE41 founder Claudio D’Amore wryly points out, there is no “butterflies or unicorns, but a strong, refined piece that works just as well on a woman’s wrist as it does on a man’s”.
It is the combination of a strong graphic dial design with the refined lines of the case and lugs that makes this timepiece so versatile. The raw mechanics can still be seen thanks to the movement, which is fully skeletonized. The added detail of a sapphire crystal back means you can see this timepiece – supplied by Swiss Technology Production, owned by Fossil-Group and based on an ETA 2824-2 – in all its glory, from every angle. The slimness of the lugs and the elegant cushion shape of the case provide a stylish contrast to the bold dial.
Transparency of Origin (TTO) Policy
In a nod to the trend towards smaller suitcases, the Day 41 Edition 3 is now available in 37mm and 41mm. You can choose from black, gold, anthracite PVD or stainless steel cases and a variety of strap styles, from sporty rubber to the more classic leather, all of which can be easily changed without tools and have a folding clasp. There is even an option with diamonds. Each different combination of case and strap reveals the chameleonic quality of this brilliantly innovative watch, showing that it can be both a great weekender and a sophisticated sartorial statement.
The starting price is CHF1,150, each franc of which is covered by CODE41’s revolutionary Transparency on Origin (TTO) policy, which breaks down all production costs and adds margins to ensure profitability. Given how quickly Editions 1 and 2 flew off the watchmaker’s bench, we’re placing our order for Edition 3 immediately. We recommend that you do the same.
click here to order your Edition 3 now.