How to start using retinol in your skincare routine with the Optimum by Superdrug range

In association with super drug

Want to hide the visible signs of aging? Retinol is one of the few research-backed ingredients proven to improve the appearance of fine lines and wrinkles in the skin.

Part of a group known as retinoids, retinol is a form of vitamin A that triggers collagen production to smooth and firm skin, remove impurities and promote a glowing complexion. So it’s no surprise that it has soared in popularity in recent years!

But it also has a reputation for causing some irritation and flaking of the skin, so it’s understandable if you’ve been a little wary of using it until now. Don’t panic – it’s easy to get those glowing results without irritation, so we’ve put together this handy guide to getting started using retinol to put your mind at ease.

The Optimal Retinol by Superdrug The range is vegan and cruelty-free and contains retinyl palmitate – a retinol ester that is a great introduction to the use of vitamin A, as it is less likely to cause irritation. Here’s how to include it in your skincare routine to get results (though it’s not suitable for pregnant or breastfeeding women).

Start gradually

Optimal by Superdrug Retinol range

As with any potent active, it’s always wise to gradually incorporate vitamin A into your routine so that your skin can adjust accordingly to get the best, non-irritating results.

If you are new to retinoids, start applying the Optimal Retinol by Superdrug Serum (£14.99) two evenings a week, increasing by one day a week. This also contains retinyl palmitate for those skin-renewing benefits, plus niacinamide, an antioxidant that also helps boost skin radiance.

“Really does its magic while you sleep!” writes a five-star Superdrug reviewer. “Feels so light on my skin and so refreshing too. My face feels so soft and this really suits my skin.”

If you’re using a retinoid in your routine, it’s also a good idea to alternate with alpha or beta hydroxy acids (such as glycolic or salicylic acid) in the evenings to avoid overloading your skin.

Use: Twice a week, in the evening after cleansing and toning, avoiding the eye and lip area. Introduce it into your routine gradually, using once every two nights for the first two weeks, and increasing to nightly use if you don’t experience any irritation.

Use a targeted eye treatment

Optimal by Superdrug Retinol range

The eye area is incredibly delicate, so it may sound counterintuitive to apply a potentially irritating ingredient here. However, use a treatment formulated specifically for this area and you will still reap the anti-aging benefits of vitamin A.

The most popular product in this range, the Optimal Retinol by Superdrug Eye Cream (£13.99) targets crow’s feet and fine lines in this more sensitive area. The light gel texture easily penetrates the skin to smooth, brighten and de-puff the skin around the eyes.

“I use this morning and night and I love it. It has made my bags/stripes/black circles pretty much disappear,” says one happy Superdrug shopper. “I don’t normally do reviews, but I just wanted to let you all know how much this product works for me.”

Use: Twice a week, after cleansing and toning and before serums, morning and evening (always use SPF during the day)

Combine with an anti-aging moisturizer

Optimum by Superdrug Collagen Night Cream

In addition to those amazing skin-renewing benefits of your retinoid, you’ll also need a moisturizer to plump up the skin and keep skin hydrated overnight. Leave your retinol serum on for 15 minutes and then apply a moisturizer over it.

The Optimum by Superdrug Collagen Night Cream (£14.99) is specially formulated to provide maximum hydration while you sleep, with a cocktail of natural extracts and minerals to support the skin’s collagen production for a more youthful appearance. The result? A more hydrated and radiant complexion in the mornings.

A five star reviewer says, “It’s been 3 nights since I started using it and [it has] made a huge difference to my skin. My dry patches have disappeared, the fine lines under my eyes are barely visible and the redness has already calmed down by 50%. I can’t wait to see what my skin looks like in a month!”

Use: After cleansing, toning and any serums, in the evening

What are you waiting for? Exactly this way for smoother, more radiant skin…

The Optimum by Superdrug range is available to shop in store and online now.

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