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London Fashion Week starts today, and what better way to catch up on the shows and the street style trends than by following the best TikTok fashion influencers?
Originally known for its short dance videos, the social media platform is increasingly becoming a destination for fashion designers, stylists and enthusiasts to share their love of fashion and creative know-how with followers.
From models to fashion fans, here are the 10 TikTok fashion influencers to follow for runway shows to 60-second outfit videos.
1. @leoniehanne (1.4 million followers)
Designer Leonie recreates the looks of supermodels, introducing us to her fantastic fashion journeys and the ordinary outfits of the day, including the outfits she wears to top fashion shows.
She says: “The most exciting thing about TikTok is that, even after using social media for so many years, I never know what is going viral. I have strong feelings and ideas about what could be more attractive, but it’s often a surprise, so I always try to keep up to date and stay ahead of the trends. I have focused on fashion from the beginning and that is still the content that suits me best! I regularly check for new music and new fashion trends and share what inspires me the most. Being authentic and sharing my love for fashion is normally what works best, and it’s the most fun too!’
2. @fashionboy (188.8K Followers)
Known as the ‘Fashion Fairy Godmother’, Ben loves to use his critical eye to talk us through fashion in film and TV, teach us about the history, trends and news of the fashion industry, and share his secrets to buy straight from the catwalk.
Benji says, “My videos are mostly a collaboration between myself and my followers. Of course, I keep up to date with all the latest fashion news and I am constantly researching different topics from fashion history and educating myself about construction techniques etc., but my followers always ask or recommend the most fascinating and important video topics. For example, at the moment I am researching the transection of harajuku style and western trends at the request of someone in one of my lives! It is such a gift to have created this small community of fashion dialogues.”
3. @violetezedimora (261.9K Followers)
Violet is effortless in her fashion, showing us the most stylish renditions of popular TikTok fashion trends, such as the #vroomvroomchallenge. Violet says her most popular videos are outfit compilations: “My audience loves it when they get to pick a favorite from my selection of outfits.”
4. @ambikadhr (117.3K Followers)
Ambika is a big believer in having fun with fashion and creates her own runway style outfit videos. With a view to sustainability, you often see her creating looks that style an item in countless different ways.
5. @CurlyFrysFeed (Nathan) (278.6K Followers)
Nathan is a model and fashion designer who teaches his followers that rules in fashion are made to be broken.
6. @qmike (113.9K Followers)
If you want to find editorial fashion inspiration, QMike has you covered with looks, edits and brands that pack a style punch.
7. @manindersachdeva_ (33.4K followers)
Maninder has all your fashion week outfit inspiration covered, with looks for every occasion.
8. @ sriracha.el (119.5K Followers)
Rachael takes her inspiration from Korean fashion and shares her effortlessly cool OOTDs and styling tips.
9. @youngmanpowell (378.9K Followers)
Louis is a model who takes outfit inspiration from iconic movies and different eras to create breathtaking looks. Louis says, “I like to make videos with other creators, but I also like to make videos when I’m out and about and I’m wearing a good outfit. I like to spend time producing and editing my videos so that the music, outfits, and transitions work cohesively. I try not to think too much about it, I just go with what I feel. I feel that my style is always changing and evolving.’
10. @lilcallo (252.7K Followers)
Callum has walked the catwalk himself and is an expert at working on a high-end fashion look.