The best minimal clothing brands for men: 2021 edition

Less is more: a mantra to live by in more ways than one. Trends come and go, but minimally well-made garments never go out of style and never lose their ability to go with almost anything.

There is also something to be said about minimalism as a sign of quiet sophistication. Don’t get us wrong, the weird graphic print can’t hurt and some people are able to find brash patterns, bold colors and outgoing design. For most of us, however, a capsule wardrobe full of minimalist basics is not only a stylish and bulletproof comfort zone, but also a sign that you have comfortably grown into a mature style.

So if you want maximum style with minimum pieces then look no further. We’ve rounded up the best minimalist clothing brands for those simple, effortlessly cool pieces.


A wardrobe. Always and everywhere. That’s the mantra at L’estrange, and we can get behind that. Their modern approach to clothing combines a modular, seasonless collection that is versatile and highly interchangeable with every stage of the clothing life cycle, designed to have less impact on the environment. Free repairs and recycling ensure a closed loop.

The brand’s merino wool flannel blazer and 24 Trouser are prime examples of this ethos: they can be worn up or down, wonderfully comfortable to wear and made with a concerted effort to use recycled or sustainable materials. Buy once, buy better.

Shop now at L’estrange

Norwegian projects

Minimal yet still innovative, Norse Projects has become a staple of the new Scandi-inspired casual wear, creating timeless collections of cool basics without a brash logo in sight. Partnering with names like Barbour, Adidas, Liberty London and Paraboot also allows the brand to work well with others.

Norse Projects’ Essentials range is a perfect place to start. Expect chunky brushed flannel pants, classic crew neck sweatshirts and heavy cotton tees – pieces that will form the foundation of your very own capsule wardrobe.

Shop now at Norse Projects


ASKET is a Scandinavian brand with a simple mission: the pursuit of less. Dealing in a small collection of meaningful essentials, the label prides itself on its sourcing, design and quality, proudly telling the story of each piece alongside it online. Traceable cashmere sweaters, sustainable flannel shirts and jeans made of 100% organic cotton are some of the highlights. All effortless, all made to last.

Shop now at ASKET


If Madrid isn’t on your style radar right now, it certainly should be, thanks to Neutral. Channeling a bright Mediterranean aesthetic with a bold use of pastel colours, Neutral is a brand that encourages textile innovation and uses the latest technology to improve sustainable production.

The results, like many on this list, are seasonless and stick to a core range of gender neutral sweats, T-shirts and hoodies. Their natural dye t-shirts are ideal for adding colorful bases to layered outfits and if you’re looking for comfortable, soft casual wear that will last, your search is over.

Shop now at Neutrale

One day in March

Those shirts. We can’t get enough of it. Simple yet well made in a variety of materials and an earthy palette ideal for layering. Slowly but surely, other items have crept into the A Day’s March collection and they all exude the same dedication to quality and minimalist style.

If you’re looking to build a mature and robust capsule wardrobe, but still want to experiment with color, A Day’s March is a great place to start. Choose from relaxed wool trousers, heavy cotton T-shirts and the aforementioned overshirts.

Shop now at A Day’s March


ISTO has a rebellious independence. Not willing to be bound by industrial restrictions and fast fashion negligence, they have one collection and they are committed to keeping it permanent. Said garments are constantly repeated, making it a story of consistent improvement and something to celebrate.

Think heavy utilitarian workwear, made by artisans in Portuguese factories. Key lines include chore coats, flannel shirts, corduroy pants and high-quality socks.

Shop now at ISTO

Uniform standard

The minimalist sneaker has been a staple in your wardrobe for a while, despite the onslaught of chunky designer styles and ‘Grail’ drops from the big boys. One thing we noticed, though, is how hard it is to find a silhouette that’s really minimal. Perforations, unnecessary padding, ‘design touches’ here and there… just give us a classic, stripped-down tennis shoe, so to speak.

If you agree, check out Uniform Standard, whose line in timeless sneaker silhouettes is complemented by other wearable basics, including Supima cotton T-shirts and organic cotton joggers.

Shop now at Uniform Standard

The same

The Danes are at it again, this time with bags. Whether we’re talking crossbody or classic leather tote, Mismo is worth considering for truly luxurious, minimalist luggage. The company was founded in 2003 after the founders discovered uninspired nylon briefcases and travel bags. Sustainability is at the heart of the brand’s large collection, whether it’s a wallet or carry-on.

The M/S Adventurer and Something are two standout pieces, ideal as an overnight bag and made from ballistic nylon. Vegetable-tanned, full-grain bridle leather finishes add that premium feel.

Shop now at Mismo

not recorded

The founders of Unrecorded knew exactly what they wanted when setting up their company. No unnecessary branding, no hidden plastics and no excessive prices. This ethos continues, with a sizable selection of organic cotton garments and an emphasis on premium wool and recycled fabrics.

The brand’s unisex wool sweaters use 100% extra-fine, mulling-free Australian merino, which is spun and twisted in Italy to impart a cashmere-like softness. The result is a normally fitting and very warm base layer that is ideal for layering. Available in a range of earth tones, they also do a nice line in cardigans in the same material.

Shop now at Unrecorded


Radical transparency and minimalist pieces is what Everlane does best. It is a uniform for everyday life, focused on the best possible construction and a range of highly wearable options. So confident in the quality of their Uniform range, Everlane will happily replace any item, be it a T-shirt or a sweater, if it doesn’t stand the test of time. You simply return any problems within the first 365 days. It’s the same for a hole in a garment, as it is for a shrunken collar.

There is no logo either, in a range that includes wardrobe basics as well as accessories and shoes.

Shop now at Everlane

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